In 2015, Willoway Nurseries implemented the Great Game of Business (GGOB) style of Open Book Management. Built on the principles of Sharing Information, Business Literacy, Transparency in all aspects of the Business, Accountability, and giving employees a Stake in the Outcome the GGOB program has revolutionized Willoway's business model and employee involvement. GGOB is a program that educates our staff on how our business is run and how all employees take part in the success of the business. The culture of our company is one of communication where a consistent huddle (meeting) rhythm takes place daily and weekly at each level of the company.

Every team member rally around our Critical Number, which is Profit Before Tax, or PBT. All decisions are based on their impact on PBT. For reaching our Critical Number goal, the team is rewarded with an earned bonus, which is funded from profits. Employees are given the opportunity to win and be a part of the game because everyone knows the score! GGOB ties right into our 7 core values which are practiced every day.
“People support what they help create.” The Great Game of Business, is a way for employees to have an impact on the company by helping improve efficiencies, streamlining processes and then seeing how the bottom line is affected. We are playing to win which in turn benefits our customers. 

Willoway Nurseries Selected as a GGOB All-Star Champion!

Willoway was selected as a 2020 All-Star Champion of the Great Game of Business!

“The best, most efficient, most profitable way to operate a business is to give everybody in the company a voice in saying how the company is run and a stake in the financial outcome, good or bad.” This is what GGOB provides Willoway.

Willoway Nurseries, Inc.
4534 Center Rd.
Avon, OH 44011

​​Local: (440) 934-4435
Toll Free: 1-866-934-4435
Office Fax: (440) 934-4738
Sales Fax: (440) 934-5826

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